Boutique Basics™


Want to start an online boutique but totally confused about what to do first?

Boutique Basics™ is your complete guide to taking the first and most important steps toward launching your online boutique. 

  • Choose the RIGHT boutique name that attracts your customer so that they're more likely to shop from you!


  • File for your business entity and permits so that you can be a LEGAL business and start buying wholesale inventory.


  • Transform your home with the right supplies you need to process and easily ship your orders so that you don't create a mess of your living room.


  • Track your business expenses and file sales tax properly so that you avoid a SCARY bill from the IRS.



1. Small Business Taxes Overview

Get a primer on small business federal taxes with a licensed CPA and former IRS auditor!

She'll show you how to create a basic bookkeeping and filing system to be ready for tax time AND get all the business deductions that legally lower the amount of taxes you pay.

 2. Customer Clarity Video Lesson

All big businesses know exactly who they're selling to so they don't waste time marketing on the wrong platforms or waste money choosing the wrong products. They're crystal clear on what their customer wants and that's why they stay in business for years and years!

You'll be able to:

  • Identify and understand your target customer so that you can create a boutique that speaks to ONE person instead of trying to be everything to everybody.
  • Find out where your customer 'hangs out online' and what they want more of so you can market on the right platforms.

AND you'll get a downloadable workbook as a reference guide whenever you're making a big business decision!

 3. Managing Your Business Money Lesson

You'll know how to use, invest, save and track every dollar that your business makes with a few simple tools (even if you're not a "numbers person")!

 4. Naming Your Boutique Exercise Guide

This printable exercise guide(and the step-by-step walk through video) so help you choose a name that will actually attract your target customer so that you can stand out from the other boutiques on the Internet.

 5. State Sales Tax Guide

Know exactly what to do to get your sales tax license in your state and be able to begin buying wholesale inventory legally!

 6. Expense Tracking Sheet (and a step-by-step how-to video) so that you can have a straightforward way to trace everything you're buying and investing in to grow your business—without having to keep a box of tattered receipts, invoices and purchase orders. 

Finally start the process of launching the online boutique you've been dreaming of!

Sign up for Boutique Basics™ today! 

Getting started is easy!



This course is 100% TAX DEDUCTIBLE 

Treasury Reg § 1.162-5(a)(1) and§ 1.162-5(a)(2) of IRS Code allows you to deduct this expense from your taxes.

What does this mean for you? One of the biggest benefits of being a business owner is that some operational expenses (and even educational resources) become tax write offs — allowing you to reduce your taxable income. So this course is a business expense that ends up paying for itself!



How much time do I realistically need to commit?

You can finish everything within ONE WEEK!

The content was created so that you would be able to go through it on your own time. It's recommended that you carve out approximately one hour per day in order to go through the content and actually implement what you're learning. Remember you get lifetime access to the program and can easily work at your own pace, on your own schedule! 

If I have a question, do I have direct access to Jenelle?

This is a self-study course, there is no coaching component available with this course. The lessons are easy to follow and provide step-by-step instruction.

How long do I have access to the program content?

Forever! Enroll once and you'll have lifetime access to the program and all future updates!

Do I need to be tech savvy?

You should be familiar with how the internet works and feel confident registering with forms online but you don't need to have experience with anything else.

Will you discuss taxes?

Yes, we do!

You'll learn about state sales tax. And you'll have access to a bonus lesson on preparing your business for federal taxes from a licensed CPA and former IRS auditor.

However, for information specific to your business, you will still need to consult your own accountant and/or tax professional.

Will this work for me if I'm not in America?

No. This startup content is specifically for US-based businesses. Please DO NOT enroll if you are based overseas! 

What format is the content delivered in? 

All lessons are delivered completely online via video with additional downloads such as workbooks, templates, spreadsheets and swipe files.


After checkout, you’ll get a confirmation email to create an account to access the training.

Once logged in, click on 'My Enrollments'. You will see the program you purchased appear in your dashboard.

Then you can start watching the video training and accessing the bonus materials as you launch your online boutique.

PLEASE NOTE: If you’ve already purchased a resource or course from Start Your Boutique using the same email address, the new course/resource will automatically appear in your existing student dashboard.



Due to the nature of digital products, we do not offer refunds as you receive instant access to the program training and have the ability to download accompanying guides or worksheets. If you're not satisfied for any reason, you can credit your purchase toward another resource by sending an email to our customer care team. Learn more here.

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Customer Reviews

Based on 19 reviews
Chloe R.
easy to follow

really simple and easy to follow. this course lays everything out. just got my LLC, did my tax stuff and now I'm contacting vendors

Olivia P.
bonuses alone made it worth it

got so much done in just 2 weeks plus i LOVE the managing your business money video

Maya C.
finally did it for me!

been wanting to get started for a while but always let things get in the way. finally decided to do something and bought this course. made the perfect boutique name, bought my domain, got my LLC and so much more in just 2 weeks. if you have a dream to start something then get this course!

wow! so proud of you Maya!

Grace T.
buy this now!

seriously such a great course! really walks you through the steps

Addison H.
making confident decisions

I had a small budget so I wanted to make the most of it. the managing your business money lesson was so helpful